With the first Business Leaders’ Night, MediaMarktSaturn launched a new executive format at IFA Berlin 2026. We brought together leading personalities from business, technology, retail, media, and culture to exchange ideas and perspectives on the questions shaping the future.

Under the motto “The Future of Experience: Live, Media & AI”, we explored together the impact of artificial intelligence, digital business models, innovation culture, and the future of customer experiences and retail.

We brought you together to create an evening of inspiring moments, open dialogue, and meaningful exchange. Together, we shared thought-provoking conversations, valuable insights, and memorable experiences in a unique atmosphere.

We sincerely thank all of you for joining us and for contributing your openness, perspectives, and energy to this special evening. We look forward to continuing the conversations and connections we began in Berlin.